The Evolution of Circle Swing Tags in London
The evolution of circle swing tags in London can be viewed through the lens of design, fashion, and branding, particularly in relation to clothing, luxury brands, and retail. These swing tags, typically circular in shape, have undergone various transformations over time, reflecting changes in aesthetics, materials, and marketing strategies. Early Origins (Pre-20th Century): The use of tags or labels for clothing can be traced back to the 19th century, but these were often rudimentary and functional. In London, clothing retailers would sew simple labels into garments, indicating the maker or designer. Mid-20th Century - Branding and Luxury (Post-War Era): The swing tag as we know it began to take form during the mid-1900s. In London, designers and luxury brands like Burberry, Servile Row tailors, and emerging fashion houses began to experiment with marketing through unique labels and tags. By the 1950s and 1960s, swing tags were not only functional, but also a branding tool, helpin