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 Swing tags, also known as hang tags, have played a significant role in the fashion industry for many decades. These small, often rectangular pieces of paper or fabric, attached to garments, have evolved not only in design but in their functionality and importance in brand identity. Here’s a look at the evolution of swing tags in the fashion industry: Early Beginnings: Simple Identification (1920s–1950s) In the early days of fashion, swing tags were simple and functional. They mainly served the purpose of identifying the brand and the product. Often, they featured basic details such as the brand name, size, and material. These tags were typically plain, with little focus on branding aesthetics or design. The primary function was to make the product identifiable in the market. Post-War Era: Rise of Branding (1960s–1970s) As the fashion industry expanded in the mid-20th century, brands began to realise the importance of visual identity. Swing tags started to evolve from plain labels to m