The Evolution of Custom Boxes in London
The evolution of custom boxes in London tells a story of shifting consumer needs, advancements in technology, and growing environmental awareness. London, a vibrant hub for commerce and innovation, has seen this packaging niche undergo significant transformation over the years. Here's a look at how custom boxes have evolved: 1. Early Stages: Basic Functionality Custom boxes in London originally served a primary function—protecting goods during transit. The boxes were typically plain, using basic cardboard or wooden materials. The design was purely utilitarian, focused on durability rather than aesthetic appeal. 2. Rise of Brand Identity (1970s–1990s) As consumerism grew and retail boomed in London, brands recognised the value of unique packaging. This was when custom boxes began reflecting a brand’s identity through design and printing. Companies started using custom packaging to differentiate their products and make an impression, and London became a centre for high-quality pr